Home News > October 2017 > A few sips with... Andrew Bewes from Hallgarten Druitt & Novum Wines

Ahead of their Cambridge Tasting next week, we catch up with Managing Director, Andrew Bewes, from SWA New World Merchant of the Year, Hallgarten Druitt and Novum Wines.

How important is SWA for Hallgarten?
As a specialist on-trade merchant, and winner of the SWA New World Merchant of the Year 2017, being recognised by the SWA is crucial for developing our relationships with sommeliers.

Through selling to many of the prestigious restaurants, bars and hotels throughout the UK, we have day to day contact with the people in the industry the awards are aimed at, making it a crucial tool in our selling armoury.

What’s the best listing you’ve got on the back of a medal?
On the back of winning New World Merchant of the Year, and wines from our portfolio achieving 27 golds and 43 silver medals in 2017 we have managed to secure a number of high profile accounts with some top sommeliers.

What do you do with your results to uplift your sales and get more listings/better sales?
We promote the results using various different means including print, digital and social media. We produce a printed and digital price list each year which features the scores, as well as an additional awards brochure.

On our website each of our wines has a product information sheet which lists each award we receive. We also include details in our customer newsletter and feature the wines across our social media channels. When submitting wines to various events we always make a point of highlighting winners with the wine bottles featuring stickers to promote their achievements.

Which regions/producers are you most excited about entering this year?
The 2016 vintages, particularly the whites, in Italy and Greece are standing out massively.

The whites from Colomba Bianca in Sicily and a small Lugana producer, Ancilla, are stellar and we feel will excite the on-trade.

We have also recently revamped our Burgundy and Champagne offerings with the on-trade in the forefront of our mind and will look to include a number of these wines in Sommelier Wine Awards 2018.

As ever, we will be submitting a selection of wines from our extensive Greek portfolio that always appeal to sommeliers.

And can you tell us about your upcoming tasting?
Our Cambridge Autumn Tasting trade day is Wednesday 25th October taking place at The Denis Murphy Gallery (Magdalene College) Cripps Court, Chesterton Road, Cambridge, CB4 3AD. 

Taking place from 11am - 3pm, we'll be showcasing over 100 wines from our award winning portfolio and have winemaker Estelle Roumage from Château Lestrille in attendeance. 

Find out more about the tasting and register here