What SWA winners say about the competition

“When we started doing SWA it was a game-changer for us. One of our wines won a House Wine of the Year Award, and we had people who we'd never heard of picking up the phone to ask for it.”

Kevin Pollard, sales director, Boutinot

“The Sommelier Wine Awards has become a very important competition for us in recent years. We are on-trade specialists, so the profile these awards have acquired with the decision-makers in the on-trade has helped us sell more wine through this channel.”

David Gleave MW, managing director, Liberty Wines

“The opportunity to have our wines judged by the people for whom we choose them is of especial value. Success in these awards is the strongest and most relevant endorsement we could wish for.”

Alex Hunt MW, purchasing director, Berkmann

“One of the most important factors for us in judging our success is the opinion of those serving our wines in the on-trade. We are served in many of the best restaurants around the world and SWA is a great support in achieving this.”

Tamara Roberts, CEO, Ridgeview