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What SWA winners say about the competition


“SWA means a great deal in the context of our business and following our Merchant of the Year win were going to really use it to accelerate the sales of the wines and the profile of our business.”

Michael Saunders, CEO, Bibendum

“We’re thrilled to have been recognised for our new world wines because it’s going to give sommeliers who traditionally buy our old world SWA winning wines the confidence to look at our new world portfolio.”

Tim Tweedy, director of business development; Luciann Flynn, communications director, Liberty Wines

“We really feel SWA is the award competition that can impact our sales directly.”

Melodie Konforti, managing director, Top Selection

“The SWA award has created a lot of new interest in Toppesfield Vineyard, from social media following to establishing a number of new trade accounts varying from a regional supermarket chain to a luxury spa hotel.”

Peter Moore, owner, Toppesfield Vineyard

“The opportunity to have our wines judged by the people for whom we choose them is of especial value. Success in these awards is the strongest and most relevant endorsement we could wish for.”

Alex Hunt MW, purchasing director, Berkmann

“One of the most important factors for us in judging our success is the opinion of those serving our wines in the on-trade. We are served in many of the best restaurants around the world and SWA is a great support in achieving this.”

Tamara Roberts, CEO, Ridgeview

“When we started doing SWA it was a game-changer for us. One of our wines won a House Wine of the Year Award, and we had people who we'd never heard of picking up the phone to ask for it.”

Kevin Pollard, sales director, Boutinot