The benefits of entering

Why enter SWA?

SWA is the only competition to be aimed solely at the on-trade. Judged by a top panel of leading sommeliers and on-trade drinks buyers, the competition rewards the best wines available to restaurants, bars and hotels in the UK and beyond.

This is your chance to raise the profile of your wines with this hard-to-reach audience, who use the SWA results to create and enhance their lists, whether it’s a high end restaurant or a country pub looking for good value wines for example.

See what some of the leading SWA winners have to say about the competition here.

What you get:

  • Win recognition for your wines! There are Gold, Silver, Bronze and Commended awards and also you are in with the chance of winning further trophy awards. Find out how the judging works in more detail.

  • Get your wines tasted by over 150 of the best sommeliers, Master Sommeliers, Masters of Wine and on-trade palates in the UK. See who judged the awards last year.

  • Reviews and endorsements by top UK tasters.

  • Get new listings. Suggest your clients use the medal-winning logos, use our tasting notes anywhere you like, and watch sales rise.

  • Sell to other international markets by showing proof of your success in the SWA competition and use of its medals.

  • Get featured in the SWA Gold Book, sent to over 12,000 UK on-trade buyers as well as specialist independent wine merchants.

  • Your medal-winning wines will also be listed on complete with full tasting notes

  • SWA winners benefit from a major PR and social media marketing campaign.

  • Medal stickers for bottles and logos for wine lists – both yours and your customers – are available and downloadable. SWA offers support and guidance in how to promote your winning wines.

  • A selection of Gold winners are featured on the SWA stand at Imbibe Live.

  • Relevant medal winners are promoted at select generic tastings and in targeted features in Imbibe magazine and online throughout the year.

Take a look at the entry requirements.