Virtual Events

Watch & Listen On-demand

Learn how to judge wine for competitions. Watch the video.

Studies have shown that medals and awards in the wine industry have a positive effect on consumers’ buying behaviour; they shorten the time consumers spend choosing a wine and lower the consumers’ perception of risk of making a bad selection.

This session offers top tips for judging wine at professional competitions. Join the Sommelier Wine Awards’ Head of Judging and Team Leaders, as they share their judging experiences and why exactly it is so important for their careers to judge at wine competitions.

All wines tasted in the session are available at Top Selection

Panellists: Harry Crowther, Consultant, Grain to Grape; Christine Parkinson, Drinks Specialist, Brimful Drinks; Charlie Young, Founder, owner, Vinoteca.
Moderator: Micaela Ferreira, Competition Director, Sommelier Wine Awards

Listen to the impacts of lockdown on the wine market and its future outlook. Watch the video.

This session looks at how lockdown has impacted the wine market, its producers, regions, supply and distribution, vintages and more.

Panellists: Heath Ball, Owner, The Pickled Pub Company & The Frisco Group; Victoria Sharples, Head of Wine Operations, St. John Wines; Michael Saunders, Chief Executive Officer, Bibendum.
Moderator: Chris Losh, Journalist, Liquid Publications Ltd and Chairman, Sommelier Wine Awards

This session was sponsored by Bibendum.

Learn how to re-invent Champagne service without mixing. Watch the video.

Reaching the 25-35 Instagram-crowd is becoming tougher than ever in this post-lockdown climate and there are days when a classic straight serve just won’t cut it.

With bars, restaurants and hotels in mind, Comité Champagne and Champagne Bureau UK’s webinar on Re-inventing Champagne Service without Mixing, demonstrates creative, easy to replicate and effective techniques to entice Generation Z and Millennials and sell more Champagne. Featuring six creative touchpoints to ignite your creativity, giving examples on how to innovate without mixing – preserving that iconic Champagne taste we all love.

Speaker: Francoise Peretti, Director, Champagne Bureau UK.

Sponsored by: Champagne Bureau UK, Comité Champagne

Watch all on-demand sessions from Imbibe Live Online (part of Global Bar Week).

Watch & Listen Live

Tues 17 November 2020 | SWA 'Faults' Clinic

Open to all confirmed SWA judges. Will be held virtually over BrightTalk. More information to follow.

Tues 12 January 2021 | 'How to judge at SWA'

Workshop for junior sommeliers and confirmed first time judges. Will he held virtually over BrightTalk. More information to folow.