Frequently Asked Questions

SWA 2018 dates


  • Entries open: Wednesday 13 September 2017
  • Online Entry Deadline: Wednesday 24 January 2018
  • Bottle Submission Deadline: Wednesday 7 February 2018
  • Payment Deadline: Monday 12 February 2018

When does judging take place?

  • Round 1: 26-27 February, 5-6 March 2018

  • Round 2: 12-13 March 2018 


Costs and Duty

See Costs, duty and amends page.

I am entering my wine from my winery outside the UK. What price shall I give?

If entering from outside the UK, please consult your UK distributor and ask them what is the single bottle, ex-VAT price that a bar or restaurant would pay for your wine. If your distributor sells to wholesalers who then sell on to UK bars/restaurants, please use that final price that the wholesaler would charge to bars/restaurants.

We don’t yet have a distributor in the UK. Can we still enter? What price shall I give?

Yes, you can. If you have yet to find a UK distributor, please enter your ex-cellars bottle price (without tax, duty or any other additional costs) in the Trade Price field, and select the correct selling currency in the currency dropdown. Please tick the No, it's not available in the UK button, making a note in the Additional Information box to confirm that price and the currency you have used.

We will use your ex-cellars price to calculate an estimated UK on-trade price for your single bottle. To do this, we will apply a special formula, which includes the cost of shipping, relevant taxes, duty and factors such as agents' margin, warehousing and delivery, in order to give you a realistic UK on-trade price for your wine. We will then liaise with you to confirm this price.


The entry process

What section and category shall I enter my wines into?

Visit the Choosing your Category page and/or click here for a Summary.

Where should wines from Switzerland and Slovenia be entered?

European countries without their own category, including Switzerland, Romania, Bulgaria, Slovenia and Croatia, and those bordering the Black Sea, including Russia and Georgia, should enter their red and white wines into the appropriate Other Old World Category.

House Wines & Rosé

Red, White and Rosé wines priced at £6 ex-VAT or below can be entered in the relevant House Wine Category in the Essentials section. Rosés priced above £6 ex-VAT should be entered in the appropriate Rosé Category in the Essentials section.

Are my wines eligible?

As long as they are not available in high street retailers or national multiples, yes they are eligible. The exceptions to this are sparkling and fortified wines, which may be entered even if they are available in the high street. Check here for further clarification.

Wine samples

Once you have submitted your wines into the competition, you will be given instructions on sending your bottles for judging. Please send 4 bottles of each wine entered before 7 February to:

FAO: Micaela Martins Ferreira, Sensible Wine Services, Unit 10, Dana Trading Estate, Transfesa Road, Paddock Wood, Kent TN12 6UT

Click here for an Address print-out.

Samples sent in for tasting must be of fully finished wine – no tank samples will be accepted. If labels are unfinished, please note this on your online entry, and affix a temporary label with details including Producer, Wine Name, Vintage, Region, and %ABV.

If you have any delivery queries, please contact Sensible Wine Services:  

Tel: +44 (0)1622 832640;   Contact: Karl Franz: [email protected]

Sensible Wine Services are our Official Logisitics Company:


How do I complete my online entry and submit my wines?

Please see the Submitting your Wines page for easy instructions on what to do after you have Uploaded your wines.

There might be problems with delivery of my wines to Sensible Wine Services. What shall I do?

Please notify SWA HQ (see below) as soon as possible if you forsee potential delivery issues. Please email [email protected] and [email protected] 

Entry amendments

I have finalised my Entry and pressed the Enter button, but I have found out that a specific vintage is not available. Can I amend the wine’s details?

Wine detail amendments can be accepted up until the Bottle Delivery Deadline – 7 February 2018. Please email [email protected] to let us know of any changes.

Can I remove a wine once I have submitted my entry?

On the condition that SWA HQ is contacted prior to the Wine Entry Deadline, 24 January 2018, credit can be given for wines removed. After the 24 January deadline, entries cannot be removed or refunded. Please email [email protected] to let us know.

Can I add more wines now that I have submitted my entry?

If before the Online Entry Deadline of 24 January 2018, then yes you can enter further wines.

Please contact [email protected] or Micaela Martins Ferreira on [email protected] if you encounter any problems.


Publicising results

Can I order more stickers and download the medal logos?

Of course! 2017 logos and stickers are available here, along with Award certificates. The 2018 stickers will be available once winners are announced.


Who’s who in the SWA team?

Competition founder Chris Losh is the competition director. Micaela Martins Ferreira the deputy competition director, in charge of entries and judges among other things, aided and abetted by Ed Warr, events producer. Amy Seabrook heads up SWA marketing and David Longfield, is the results coordinator.

While Christine Parkinson offers invaluable advice throughout the SWA judging in her role as Head of Judging, Karl Franz heads up the Sensible Wine Services team, looking after logistics for the entries from delivery through to judgement day.

Contact details

Sommelier Wine Awards team

Customer Services: [email protected] / +44 (0)20 8271 2164

Sensible Wine Services

Karl Franz: [email protected] / +44 (0)1622 832640