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Why should you enter SWA?

If English is not your first language, please use the Bing translator, top left

Sell more wines to UK hotels, restaurants, pubs and bars by entering the Sommelier Wine Awards. 

SWA is the only competition to be aimed solely at the on-trade. Judged by a top panel of leading sommeliers and on-trade drinks buyers, the competition rewards the best wines available to restaurants, bars and hotels in the UK and beyond.

This is your chance to raise the profile of your wines with this hard-to-reach audience, who use SWA results as a highly practical tool to help them plug gaps on their lists.

Get your wines tasted by over 150 of the best sommeliers and on-trade palates in the UK. Win Gold, Silver, Bronze and Commended awards and compete for  special Trophies. See the judging page for more details.

How are medals promoted? 

  • Medal winners feature in the Gold SWA book, sent to over 12,000 UK on-trade buyers as well as to specialist independent wine merchants.

  • Your medal-winning wines will also be listed on sommelierwineawards.com complete with full tasting notes, and marketed to over 82,000 drinks professionals in the UK.

  • SWA winners benefit from a major PR and social media marketing campaign.

  • Medal stickers for bottles and logos for wine lists – both yours and your customers – are available and downloadable. SWA offers support and guidance in how to promote your winning wines.

  • A selection of Gold winners feature at the SWA Hub at Imbibe Live.

  • Relevant medal winners are promoted at select generic tastings and in targeted features in Imbibe throughout the year.

What are the benefits of being a SWA medal winner?

  • Win recognition for your wines!

  • Get your wine reviewed and endorsed by top UK tasters.

  • Use your results to get new listings. Suggest your clients use the medal-winning logos, feel free to extract from the Gold Booklet tasting notes, and watch sales rise.

  • Reach potential new customers. Through the SWA booklet, website & promotional campaign, your medal-winning wines will be put in front of tens of thousands of potential new on-trade customers – from those keen to learn, to those heading up F&B operations in premium on-trade establishments.

  • Success in SWA – and use of its medals – will help with sales in other international markets, too. 

And don’t take our word for it... 

See what some leading SWA winners say about the competition here.