Virtual Events

Why Sell Sake in the UK? Discover Trade Secrets from Market Experts (26th Feb)

Friday 26 February, 11:00 – 13:00 GMT/ 20:00 – 22:00 JST

Get advice on how to expand your business and trade in sake in this networking and discussion event exploring the Japan-UK trade held in partnership with the National Tax Agency of Japan.

Divided in two parts, the event will begin with a sake seminar delivered by leading sake ambassador, Rie Yoshitake, focusing on the thriving export of sake and the UK market’s transitions, characteristics, trends and prospects.

A panel discussion comprised by leading experts of sake from both the UK and Japan will explore the issues distributors of sake face in the UK and solutions. During the discussion we will explore the current distribution and promotion of sake in the UK, we will hear directly from brewers on their businesses, from quality control to ways to enjoy sake, before diving into the factors influencing the purchase and promotion of sake in the UK.

This B2B event is aimed at current and prospective wholesale buyers, distributors, retailers and producers in the sake and wider liquor industry.

Register here.

Watch & Listen On-demand

Learn how to judge wine for competitions - 
Watch the video

Studies have shown that medals and awards in the wine industry have a positive effect on consumers’ buying behaviour; they shorten the time consumers spend choosing a wine and lower the consumers’ perception of risk of making a bad selection.

This session offers top tips for judging wine at professional competitions. Join the Sommelier Wine Awards’ Head of Judging and Team Leaders, as they share their judging experiences and why exactly it is so important for their careers to judge at wine competitions.

All wines tasted in the session are available at Top Selection

Panellists: Harry Crowther, Consultant, Grain to Grape; Christine Parkinson, Drinks Specialist, Brimful Drinks; Charlie Young, Founder, owner, Vinoteca.
Moderator: Micaela Ferreira, Competition Director, Sommelier Wine Awards

Listen to the impacts of lockdown on the wine market and its future outlook - Watch the video

This session looks at how lockdown has impacted the wine market, its producers, regions, supply and distribution, vintages and more.

Panellists: Heath Ball, Owner, The Pickled Pub Company & The Frisco Group; Victoria Sharples, Head of Wine Operations, St. John Wines; Michael Saunders, Chief Executive Officer, Bibendum.
Moderator: Chris Losh, Journalist, Liquid Publications Ltd and Chairman, Sommelier Wine Awards

This session was sponsored by Bibendum.

Learn how to re-invent Champagne service without mixing - Watch the video

Reaching the 25-35 Instagram-crowd is becoming tougher than ever in this post-lockdown climate and there are days when a classic straight serve just won’t cut it.

With bars, restaurants and hotels in mind, Comité Champagne and Champagne Bureau UK’s webinar on Re-inventing Champagne Service without Mixing, demonstrates creative, easy to replicate and effective techniques to entice Generation Z and Millennials and sell more Champagne. Featuring six creative touchpoints to ignite your creativity, giving examples on how to innovate without mixing – preserving that iconic Champagne taste we all love.

Speaker: Francoise Peretti, Director, Champagne Bureau UK.

Sponsored by: Champagne Bureau UK, Comité Champagne

Watch all on-demand sessions from Imbibe Live Online (part of Global Bar Week).